Peter Moran Design
services and portfolio
Product Marketing
A dozen years of experience marketing software products spans market research, product planning, naming, launch and sustaining marketing (the less exciting work after product launch). Marketing communications experience includes product positioning and messaging, the design, creation and deployment of sales tools, and working successfully with PR folks to mold the message and accomplish their mission.
Services Available
- Market research and competitive analysis
- Product planning and launch
- Product naming, messaging and positioning
- Sales tool design and development
Sample work follows. Contact me if you have a new product to market, ideas to communicate, or sales tools to deliver.
Product Planning and Launch
I offer hands-on experience bringing new technical products to market - from market research and competitive analysis, product positioning and messaging, to product naming and launch. Spearheading the naming and launch of five software products and one corporate division has given me a few gray hairs but also solid experience that can bring your naming effort to a successful conclusion. Additional sample work is available upon request.
Sample Research Brief
Marketing Communications and Sales Tools
Take advantage of my experience in:
- Development and execution of integrated marketing communication and launch plans.
- Product positioning and messaging, presentation and proposal preparation
- Design and development of sales tools, and web marketing.
Sample Product Launch Plan
Sample Six Month Marketing Plan